Beneath the assumption that huge, corporate brands will always continue to reign supreme, there has been a real revolution of indie brands brewing. The idea that ‘big brand’ influence in has consistently been the most powerful barrier to entry for new companies is pretty well accepted, and it has largely proven to be true in the past. But over the past decade, small, niche brands known as “indie brands” have been growing stealthily. Some global brands are losing share as small brand disruptors are gaining momentum.
The way the force is building for these relatively new startup brands speaks volumes about their attractiveness and uniqueness compared to larger companies that either haven’t historically served a particular segment or didn’t invest in a wide range of product assortment. Here are some indie brands that recently caught our eye:
Kaike
Kaike—pronounced “cake”—is the perfect name for a brand that was founded on the premise of being able to have your cake and eat it, too, when it comes to your skin. With their multi-purpose products, the Kaike philosophy is a “less is more” approach to healthy skin for a more simplified skincare routine that actually works. With names like Marshmallow for a clay mask and Lip Frosting for balm, consider us ready to try a piece of Kaike. Using straightforward graphics makes it easy to understand and approach.
Folk Machine Chenin Blanc
The small team behind The Hobo Wine Company is passionate about wine and the multitude of expressions it takes on. Part craft, part business, the winery leases out vineyards that seek a holistic approach to viticulture, with organic, biodynamic, and sustainable practices. In the cellar, “unforced winemaking” is the target, in order to highlight the qualities that make every bottle unique. A large proportion of the world’s Chenin Blanc vines come from South Africa and France, but California is discovering the magic of this versatile grape. The Folk Machine Chenin Blanc is the winery’s take on this special variety, inspired by travels to the Loire Valley where it is impossible to avoid. Citrus and fruit aromas along with a slight minerality make this wine an excellent pairing with seafood, mild cheeses, and spicy dishes.
Alani Nu
Alani Nu is a nutrition and supplement brand largely targeting female consumers. The brand offers supplement essentials, from multivitamins to collagen powder. For fitness enthusiasts, they have protein powders and workout and recovery supplements. Their entire mission is to help you succeed. Whether you want to hit the gym harder, be more physically active, or simply balance your hormones, they want to assist you. They’ve worked hard to create a company you can easily communicate with, and they also produce wellness and fitness products you can trust. They have many different flavors, and every Alani Nu supplement is incredibly delicious.
Beauty Pie
Beauty Pie sells makeup, fragrance, personal care products and supplements. The startup defines itself as “Costco for luxury beauty” as it uses a membership model and offers lower prices than those found at most retail stores. They were created to provide consumers with exceptional formulas sourced from the best factories worldwide – all while keeping costs low by cutting out the middleman, excessive packaging, and expensive marketing budgets. To access the lower prices, you need to become a Beauty Pie member which is affordable and offers quite a savings. Unlike previous tiered membership systems, there’s no longer a limit on how often you can shop or how much you can buy, so now you can shop ’til you drop.
At Ceramic Decorating Company, we understand that creating a strong brand identity is critical for small startup companies looking to succeed in today’s competitive market. That’s why we offer a wide range of decorating options, so you can find the perfect look for your new brand. We also offer affordable prices on all of our services, along with low minimum order quantities.
In conclusion, as you create your brand identity Ceramic Decorating Company is here to help with our wide range of decorating options for glass containers. Whether you’re looking to add color, build intricate designs, frost glass, or add a touch of luxury, we have the expertise to help you achieve your goals.
Let us help assist with your one-of-a-kind design concept. Contact us today!